Sunday, January 27, 2008

Refreshing change

A newspaper that is creating waves in the business world is Mint, from the Hindustan Times stable, HT’s partner being none other than one of the world’s most respected newspapers, The Wall Street Journal, now owned by Rupert Murdoch. Published in the Berliner format (smaller than a broadsheet, but larger than a tabloid), Mint attracts the reader’s attention with its easy-to-read font, classy layout, and the use of colour orange. A few pages contain selections from The Wall Street Journal itself.

The paper, now probably the second largest read business daily after The Economic Times (ET is ahead by a large margin), is published in New Delhi, Mumbai and Bangalore. In New Delhi, Mint and Hindustan Times are available for a combined price of Rs 3.50 Monday to Saturday. No doubt, more value for money.

Managing editor Raju Narisetti, backed by his 13 years of experience at The Wall Street Journal, seems to be making a mark after Mint commenced publication in February 2007 ‘to serve as an unbiased and clear-minded chronicler of the Indian dream.’

Like The Hindu (the only newspaper in India to have a Reader’s Editor), Mint welcomes comments, suggestions, or complaints about errors. Readers can alert the newsroom to any errors in the paper. Readers ‘dissatisfied with the response or concerned about mint’s journalistic integrity’ can write directly to the editor. You can have a look at the newspaper’s journalistic conduct that governs it newsroom at www.livemint.com.

1 comment:

RAJI MUTHUKRISHNAN said...

Readers Editor is a very good concept. A pity that more newspapers don't have one.