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An Eternal Romantic's Reflections

All my thoughts - serious or otherwise

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Showing posts from January, 2023

January 02, 2023

‘User needs’ or ‘engagement tactics’, the reader is now the King

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January 02, 2023

‘Communicate in the language of the layman, the reader’

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Sashi Nair: Chennai, Tamil Nadu, India; Director, Press Institute of India, Chennai. Earlier, senior editor, WAN-IFRA; The Hindu BusinessLine; The Times of India; and The Economic Times (Supplements). Started career as an officer with United India Insurance Company, moving on eight years later to the TTK Group as public relations manager. Ten years later, switched fulltime to journalism and editing.

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  - ‘User needs’ or ‘engagement tactics’, the reader i...
  - ‘Communicate in the language of the layman, the re...

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